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  • It is important that your document is created using CMYK in order to produce the most accurate color possible, especially when working with images and bright colored objects. Most images use RGB color, which can make them appear slightly brighter than they will actually print. Using Photoshop is the easiest way to change your images from RGB to CMYK very quickly. Open the file and click Image > Mode  > CMYK color. This will convert the color values and make the image printer friendly.

  • It is important to always use high-resolution images when creating a printed piece. The higher the resolution, the sharper your image will look. Ideal image resolution is 300dpi. To see what the resolution of an image is, or to change it, open it in Photoshop. Click Image > Image Size and a dialogue box will appear that tells you how big the image is. Note that if you change the resolution, the size of the image itself will also change.

  • Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixilated and blocky when printed.

  • image-resolution-photoshop

  • Color mode is CMYK

  • Embed all images and fonts

  • Images are at least 300 DPI.  For signage, banners and posters 150 DPI

  • Bleed as needed all around page

  • Single pages

  • Solid Blacks are Rich Black : build for Rich Black is K:100 C:30 M:20 Y:20

  • Black text is Black only not RGB or CMYK

When using a blue in your design, always make sure to leave at least a 30% difference in your Cyan and Magenta values.  Blue is close to purple in the CMYK spectrum. Remember, use a low amount of magenta whenever using high amounts of cyan to avoid purple.

EXAMPLE: C-100 M-70 Y-0 K-0. 

In short, printers and monitors produce colors in different ways.

Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model.

When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.

Turnaround depends on the type of product and options selected. Generally speaking, we typically turnaround projects in 3-5 working days from order. Some products however do take longer.  We also realize there are times when you need us to step it up and deliver your projects sooner. We will do our best to honor your requests for quicker delivery if it is in our power to do so. It is always best to check with us early on in the development of a project so that we may help complete your project on time and on budget.